Yaya Middle East was built by parents, for parents.

When our co-founders Rui and Marilena had their first child in Dubai, they faced the same problem thousands of UAE families know well: finding trusted childcare meant navigating Facebook groups, unreliable listings, and costly agencies — with no real way to verify who you were inviting into your home.

So they built Yaya Middle East. A dedicated mobile app where every caregiver profile is individually reviewed, every listing is kept current, and families can connect directly — without agencies, without hidden fees, and without compromise.

Today, Yaya Middle East is the UAE’s only dedicated childcare app, with over 100,000 downloads and more than 2,000 five-star reviews across Dubai, Abu Dhabi, Sharjah, and Bahrain. Families use Yaya to find nannies, housemaids, night nurses, tutors, babysitters, and specialist care — all in one place.

We believe finding the right person for your family should be straightforward, transparent, and safe. That’s what we’re building.